In-game ads don't work. Duh.

(Not my quote:) "In-game advertising is failing to influence games players, according to a survey conducted by behavioural research agency Bunnyfoot." Read Article Here.

(This is me:) Actually, I remember the first in-game ad I ever saw, Red Bull in the original WipeOut game on the PSX (PS1), made me track down and buy the drink. It was difficult to find then, so it was kind of cool.

Now, I can't even tell you what ads I have seen in recent games. I know they are there, just can't remember 'em. Maybe Bunnyfoot is right. Maybe Bunnyfoot needs to re-think their company name.

I guess I will never forget Bunnyfoot.