Just how much is this #*$&%#ing PS3 gonna cost me?

2:55 PM, July 13, 2007
So Sony just couldn't quite make it through the week without sticking its foot in its mouth, ramming the shoe down its throat, and watching it emerge from the other end of its corporate intestinal tract.
Basically, Sony Europe said that the 60-gig PS3 in the U.S. -- you know, the one that just got the price cut from $599 to $499 -- is a clearance model. When current supplies run out, no more will be made.
Sony America's PR office quickly responded with an emphatic "nuh-uh," said that there are plenty of 60-gig PS3s to go around and will be until the heat death of the universe, and everyone should just shut up. Also, your mom is fat.
But, apparently unbeknownst to the PR office, Kaz Hirai, the global head of Sony Computer Entertainment, gave an interview with a Scandinavian Web site where he said the following:
"[We do not] have a 2 SKU strategy in the US, we learned very quickly customers respond better to having one SKU than two. We dropped the price on the 60GB model, as you know that model is no longer in production, once it's no longer on store shelves it will just be the $600 SKU."
So basically, the head of Sony Europe was correct, Sony America PR tried to cover up the truth with a lie, and the lie was accidentally exposed by the head of the entire PlayStation division.
Those corporate teamwork sessions are really paying off, guys!
More seriously, a lot of gamers are wondering what the heck is going on with the PS3's price.
When the 60-gig PS3's stock does run out, will the 80-gig drop in price to $499?
It would seem only logical, but note that Kaz says specifically than when the 60-gig model dries up, "it will just be the $600 SKU" on store shelves.
So does that mean that the price will remain $600?
Who knows?!?!
And who's running the ship over at Sony? Don't all these executives ever get together to get their stories straight before mouthing off to the press?








