What's up with all the game-themed NASCAR rides?

Microsoft and Nintendo will each be sponsoring cars in the the NASCAR Dover 400 on September 23rd.

Kevin Sherry, my Nintendo PR guy, was brave enough to send along a prediction for the race:

The Halo car starts out OK, but that’s only because it has a head start. The only people cheering for it are pasty teens who don’t get out much. With the support of men, women, kids and grandparents, the Wii car comes on strong, shows off some cool new moves and easily overtakes its rival, which quickly overheats and is left stalled on the track with two red rings in its headlights.

Pasty teens! The gauntlet has been thrown down!